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The Chances/Challenges for Natural colors

Time : 2018-01-11
1. Natural white: almost every customer is interested in white titanium dioxide alternatives.



2. Caramel color substitutes: the global popular clean label campaign has led more and more food producers to look for caramel color substitutes. In order to avoid the risk that artificial pigments may contain genetically modified raw materials, 4-MeI (methylimidazole) or other processing aids, caramel color suppliers are also seeking new solutions.



3. Cleaning label: although some brands have no requirements for cleaning label in the use of pigment, additives, propylene alcohol, extraction method, non transgenic pigment, raw materials and preservatives in the process of natural pigment processing and extraction should be considered.



On the issue of GMO, the key is not the raw material, but the pigment carrier, such as  maltodextrin. Can suppliers provide customized non-GMO solutions to meet the needs of customers? Some customers pointed out that consumers do not want preservatives in the pigment, or even micro preservatives without declaration. Can there be corresponding solutions, such as aseptic process, to provide customers with the products they need?


By adding emulsifiers, such as Arabic gum, ester gum, or rosin ester, low concentration juice drinks can look more like juice. If the pigment has emulsification function, the manufacturer will not have to list the emulsifiers used separately, so can the pigment and emulsifier be combined to form a new pigment emulsifier to help the beverage company shorten the ingredient list?


In short, natural pigments have great potential for growth, but there is still a long way to go.

If you have interest, pls contact Qingdao Healthchem Biotech Co., Ltd. Email: sales@healthchembio.com

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