It can be seen that the power of plant ingredients is providing unprecedented vitality for the great health industry. Nielsen report also shows that in 2018, the sales volume of plant-based food exceeded US $3.3 billion, which is expected to break the 5 billion mark by 2020.

From milk to plant milk, plant protein is extending to the surrounding areas of dairy products

Protein has always been one of the most important nutrients in human body. People usually get protein from animal food, meat, dairy products and fish. Due to the unfriendly environment of animal husbandry, lactose intolerant symptoms of consumers, and other health risks of milk, consumers are trying to choose other alternative products

In the past, why protein milk represented by milk was often used as an important source of protein. Now, dairy companies are also starting to develop plant-based milk products as a new direction.

According to the latest data from the plant food association and the Institute of gastronomy, the global milk substitutes market will reach US $19.5 billion by 2020. In addition, not only milk substitutes, but also the surrounding dairy products industries such as frozen desserts, cheese, yoghurt and dip sauce will also lead the growth of plant-based products

Eat meat. We try to be real

Besides milk, meat is also an important source of protein. Therefore, many plant enterprises began to focus on meat substitutes. Through the technology of plant protein extraction, plant meat is like "traditional meat". Although the market still has different opinions on plant meat products, the United States market's beyond meat, impossible foods, Hong Kong's omnipork and China's golden ham all make plant meat become a reality.
Compared with traditional meat, the maturity of plant meat technology and the popularization of related products can reduce the future population's dependence on animal husbandry and achieve more sustainable resource utilization. For example, it produces less greenhouse gases, uses less land and water resources, and is more environmentally friendly. For example, impossible foods also emphasizes various environmental benefits of plant meat when positioning its products. The vegetarian burgers produced by impossible foods can use 87% less water resources and 96% less land resources than the traditional beef burgers, and the greenhouse gas emissions can also be reduced by 89%.

"Plant meat" as a new market, the product also has a "healthy halo" under the blessing of plants. This kind of meat substitute with clean label and enhanced nutrition will be favored by health lovers and vegetarians. With the advancement of related technologies and the acceptance of products by consumers, the plant meat market is undoubtedly an attractive market in 2020, and of course, it is also facing great challenges.

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